Joseph L. Owades, the biochemist whose recipe for light beer achieved the impossible feat of making crappy beer even crappier, is now more stale than a Herman Cain pick-up line.
Fresh out of college, Owades got his first job researching for Fleischmann’s Yeast. Then he found out Fleischmann was one of his mom’s canasta friends and “Yeast” was another thing entirely.
In the 1950s he created the first “diet” beer by discovering an enzyme that destroys fat starches, and in the process, any reason for wanting to drink beer in the first place.
When Miller Brewing Co. bought his process they marketed the new beer with the familiar “tastes great, less filling” jingle, replacing the less successful “Hey! You gotta chug twice as much of this crap to get a buzz!” jingle.
Over the years Owades wrote over 40 research papers on beer, all of them supporting the same thesis that he’s okay to drive and nobody understands him.
Owades requested his body be brewed into a tasteless yellow liquid and poured directly into the toilet to save time.