Elwood Perry, who in 1946 invented the Spoonplug fishing lure loved by millions of fishing enthusiasts, is now chum.

The 90 year-old Perry reportedly died while testing his latest invention, the “toaster-oven lure.”

On July 24, 1954 before dozens of witnesses, Perry used his Spoonplug 30 times to land 30 bass, setting a new world record. Not for fishing, but for holding the attention of dozens of people while doing something that boring.

During his career, Perry discovered two profound truths about outdoor sporting:

One: Always drag a lure so it bounces off the bottom.

Two: Never, ever, ask Ned Beaty about that rape scene in “Deliverance.”

Perry requested his body be folded in two, impaled on a hook, and dragged along the bottom of a pond so fish could freely nibble on his jig wobbler.